News is more than what happens
It’s a very, very nice journalism site. Thanks to Innovations in Newspapers
So said Jock Whitney, publisher of the New York Herald Tribune. He believed in voices, and so do we. Insights, perspectives and the story inside the story.
True/Slant is an original content news network tailored to both the “Entrepreneurial Journalist” and marketers who want a more effective way to engage with digital audiences. Contributors, consumers and marketers each have a voice on True/Slant.
True/Slant is the digital home for the “Entrepreneurial Journalist.” Knowledgeable and credible contributors anchor and build their digital brands on True/Slant using tools that enable them to easily create content and craft stories filtered through human perspective (not an algorithm).
Consumers have direct access to contributors they respect and follow. By commenting with contributors and each other, they create an authentic and ongoing dialogue around the news.
Marketers express their corporate voice through the T/S Ad Slant using the same tools available to contributors. T/S Ad Slants are fully transparent, with marketer-created content clearly labeled to maintain the integrity of the conversation.
Our goal is to build a community that is as engaged with the news as we are. With that in mind, we opened up the site even though we are not quite ready to launch a finished product. We consider this our Alpha version, and ask you to remember that as you explore the site. We expect to launch our Beta in May 2009.
True/Slant, a privately held company funded by Forbes Media and Velocity Interactive Group, is based in New York.
